Gen i Technology
Gen i Technology sells interactive digital boards and retail tech. They needed creative that made the products feel modern and desirable across their social and ad campaigns.
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The challenge
Hardware is hard to make exciting in a static frame. The work had to show the products in use, bright, interactive, and clearly useful, to land with a retail and education audience scrolling past on social.
What we did
- 01
Shot product photography that shows the boards in a real, in-use context.
- 02
Created brand content tuned for the company's social channels.
- 03
Produced video ads built for social campaigns and paid placements.
- 04
Kept a consistent look across every asset so the brand reads as one.
Deliverables
- Product photo set
- Branded social content
- Social media reels
The outcome
Gen i Technology now has a library of product and video content it runs across social and ad campaigns, all in one consistent style.
