Decant by SABI
Decant by SABI makes premium fragrances accessible by decanting them into smaller, affordable bottles. They needed a digital storefront, a product photography library, and printed collateral, all with a visual identity as considered as the scents inside the bottle.
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The challenge
Decanting is a value play, but the brand still had to read as genuinely luxurious, not a discount knock-off. Every touchpoint, from the product photography to the checkout flow to the printed packaging, had to communicate care and authenticity while staying simple enough to buy from on a phone.
What we did
- 01
Art-directed and shot a full product photography set, lighting each bottle to feel premium against a clean, editorial backdrop.
- 02
Designed and built a custom e-commerce website with a streamlined catalog and a fast, mobile-first checkout.
- 03
Designed and produced print collateral to carry the brand into customers' hands.
- 04
Set up the storefront so the team can add new fragrances and manage stock without touching code.
Deliverables
- Full product photo library
- Custom e-commerce storefront
- Mobile-first checkout
- Printed collateral
The outcome
Decant by SABI launched with a cohesive look across its store, photography, and print, a storefront the team can run themselves and a visual library they keep reusing across campaigns.
